The enthusiasm in their voice is resounding. This often follows "because we want to increase sales". The client desires to ride the algorithm of all platforms to receive high scores in vanity metrics such as reach and engagement. Whether you are a business owner mapping out your marketing strategy, a communications professional shaping stakeholder engagement, or simply someone curious about how connected T&T really is, these statistics deserve your attention

The dust has settled on the streets of Port of Spain, the costumes have been stored away, and the last notes of “Encore” are still ringing in our ears. But Carnival 2026 has not ended. Not really. Because this year, perhaps more than any year before it, the festival’s most powerful moments did not stay on the road. They travelled through screens, feeds, and algorithms, reaching audiences that no stage could simply contain.