The enthusiasm in their voice is resounding. This often follows "because we want to increase sales". The client desires to ride the algorithm of all platforms to receive high scores in vanity metrics such as reach and engagement. We must prioritise authenticity over performance, connection over conversion, and perspective over recycled marketing language. This is not just about ethical practice; it is also effective because it sells with trust and the promise of a business re

The enthusiasm in their voice is resounding. This often follows "because we want to increase sales". The client desires to ride the algorithm of all platforms to receive high scores in vanity metrics such as reach and engagement. Whether you are a business owner mapping out your marketing strategy, a communications professional shaping stakeholder engagement, or simply someone curious about how connected T&T really is, these statistics deserve your attention

April Fools has become a social media holiday. Companies have that one day to test their creative skills and find a way to present their br