Undoubtedly, e-commerce and online sales have grown to prominence in Trinidad and Tobago, especially in light of COVID-19 lockdowns. A webs

A LinkedIn Business Page is a digital touchpoint where customers, partners and even potential employees will receive the first impression of

Influencers are quite a controversial topic in the marketing industry. Yet, there is no doubt that influencers are here to stay. Convince &

When looking at the top-visited websites in Trinidad and Tobago you are sure to find a few adult entertainment websites in the top 10 or 20

There is no denying the popularity of Bitcoin and other cryptocurrencies within the last 5 years. With immense growth, there was also an inc

Trinidad and Tobago’s audience is in the digital age. With exactly 940,000 active social media users in the country and a huge shift to digi

Influencers have become somewhat of a dreaded word for Trinidad and Tobago marketers. The influencer market has been growing and evolving fo

Influencers have become one of the main mediums companies now utilize in their digital marketing strategy. It has gotten increasingly popula

Selling alcohol online requires a carefully constructed marketing strategy. In Trinidad and Tobago. Where alcohol is a big seller, there are

Facebook ads are an intricate system. While it is easily accessible and used a lot in Trinidad and Tobago, many of us can agree that there a

Food is an enormous part of Trinidad and Tobago’s culture. From local foods like doubles, roti, pelau (the list could truly go on forever) t

Working from home comes with a lot of challenges. At the onset of the pandemic when many people began working from home, there were a lot of

The fashion industry’s estimated market value currently stands at 406 billion dollars. Especially with the rise of online sales, fashion has

Natural disasters are an unfortunate reality in the Caribbean. The region is susceptible to various types of natural disasters such as flood

Negative comments online is a reality for most businesses using social media. Most companies will receive them and it becomes a situation th

Let’s be honest, very rarely do we see Google Display ads that actually make us want to click. But when we do see an ad that we click right

Social Media has completely changed the way that companies advertise and measure their advertising success. Despite growing in popularity an

Business to Business marketing on social media is quite a difficult task. While the process is similar to business to consumer marketing it

As online marketing grew so has the need to perfect the elusive call-to-action (CTA). A call to action is one of the main ways marketers can

All companies, especially in recent years, are digitally transforming their business processes. From larger scale technology advancement to