Selling alcohol online requires a carefully constructed marketing strategy. In Trinidad and Tobago. Where alcohol is a big seller, there are

Facebook ads are an intricate system. While it is easily accessible and used a lot in Trinidad and Tobago, many of us can agree that there a

Food is an enormous part of Trinidad and Tobago’s culture. From local foods like doubles, roti, pelau (the list could truly go on forever) t

Working from home comes with a lot of challenges. At the onset of the pandemic when many people began working from home, there were a lot of

The fashion industry’s estimated market value currently stands at 406 billion dollars. Especially with the rise of online sales, fashion has

Natural disasters are an unfortunate reality in the Caribbean. The region is susceptible to various types of natural disasters such as flood

Negative comments online is a reality for most businesses using social media. Most companies will receive them and it becomes a situation th

Social Media has completely changed the way that companies advertise and measure their advertising success. Despite growing in popularity an

Business to Business marketing on social media is quite a difficult task. While the process is similar to business to consumer marketing it

A digital portfolio is essentially the one-stop-shop for potential clients to learn more about a business, the skills they offer, their qual

As online marketing grew so has the need to perfect the elusive call-to-action (CTA). A call to action is one of the main ways marketers can

Posting regularly on Instagram can be tricky. Many social media managers will tell you how difficult it is to manage regular posting while m

All companies, especially in recent years, are digitally transforming their business processes. From larger scale technology advancement to

On our most recent blog, we shared some interesting statistics on local internet users in Trinidad and Tobago. One of the stats that stands

Recent statistics show that there are more people online in Trinidad and Tobago, especially on social media apps like Facebook and Instagram

We Are Social and Hootsuite release a yearly Digital Report for the world and for each country. The report has a plethora of digital analyti

There are now more companies online and on social media more than ever. As both businesses and consumers become more active online so has cu

Email marketing has continually been one of the most successful ways to retain customers online. Unlike other forms of digital marketing the

Why people and businesses in the Caribbean should be using the professional platform LinkedIn has had a slow growth towards popularity in...

Analytics is one of the main benefits of advertising on social media. Facebook analytics as, a prime example, gives companies insights into