Are you struggling to get more likes, comments, and followers on Instagram this year? With TikTok's popularity, more competition and lower u

TikTok has become one of the most used apps. While businesses have known that video content has the most significant engagement and preferen

Welcome to the second part of our analysis of the Digital Portal report of Trinidad and Tobago. If you missed part one you can find it here

Social media is one of the very few forms of advertising that can be measured for effectiveness. While there is no exact formula for succes

Most of us feel confident in our Facebook and Instagram strategies. This confidence usually inspires us to dip our toes in TikTok, Google a

If that question scared you. don't worry, we have some tips for you! For many companies, reels have thrown their social media strategy out

Many practitioners in the beauty and skincare industry rely heavily on social media to attract and engage with potential and existing client

Stories are one of the main ways that businesses engage with their audiences online. It is often seen as an easier format to get engagement

Negative comments are a common occurrence on social media. In fact, it is the first time in history that people and businesses are...

TikTok has become one of the most used social media applications online. Its immersive feed, short and quick content with a personalised us

No matter your industry, your customers will always search for your business on Google. A Google Business Profile, formerly known as Googl

Fashion brands are one of the most profitable industries on social media. It has become the predominant avenue for many brands around the wo

Changes with Meta, the immense growth of TikTok, and more competition due to the relaxation of covid restrictions are just some factors affe

Influencers have become a hot topic in Trinidad and Tobago’s online marketing industry. There is no doubt that influencers can increase...

Event Planning is a key component of Trinidad and Tobago’s entertainment culture. From carnival events and weddings to corporate events and

Reels are one of the latest features from Instagram in Meta’s continual fight for eyes and regular users since the popularity of TikTok. Si

Digital Portal releases a yearly report for the world and each country on their digital activities. The report lists several statistics abou

Reputation management is a key to upholding the integrity of a brand. The emergence of social media has made reputation a constant concern

If you have worked in social media long enough, you would have come across the stress of creating regular unique content, engaging with audi

It's been well known in the industry that organic reach has been in continual decline. Especially, as apps like Facebook, Instagram and Tik